Maggie Odell

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Benjamin Moore . Maggie Odell

Learn firsthand about the colors of this era and how they are relevant today, from lead-based whites and linseed oils, to zero VOC coatings and new colorant technology, paint has changed quite a bit over the years. The new Williamsburg® palette represents how the richness of history and modern research methods give us the most accurate depiction.

Who We Are When it comes to premium paints and stains for your home, we have set the standard for excellence. We manufacture our own resins and proprietary Gennex® colorants, which deliver superior performance and application properties in every product. Paired with our incomparable selection of authentic colors, our products are formulated to help you achieve beautiful, lasting results every time you paint.

Our Vision We remain committed to the vision of our founder, Benjamin Moore, when he started his paint company in 1883: produce the highest-quality paints and finishes in the industry, and deliver them directly to our customers through our nationwide network of knowledgeable, customer-friendly, independent retail locations.